Esports and gaming company Wisdom Gaming has named prediction platform BallStreet Trading as the official fantasy partner for HeroesCCL Season 4.
Starting this August, the BallStreet platform will serve as an official extension to the competitive Heroes of the Storm competition.
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As part of the deal, the platform will also host play-to-earn contests during all live HeroesCCL Season 4 events.
Scott San Emeterio, CEO of BallStreet Trading, commented: “This is an incredible opportunity to expand our esports footprint and offer our markets to a new audience. Wisdom Gaming has been great to work with and we look forward to creating opportunities to enhance the HeroesCCL fan experience.”
In addition, brand sponsors will be able to use BallStreet’s platform to create digital marketing campaigns during each live HeroesCCL event through its second screen. Specifically, BallStreet, Wisdom and third-party brands will work to create rewards and prizes for viewers that tune into HeroesCCL competitions.
Featured directly on the Blizzard’s Battle.net game launcher, BallStreet markets enable a fantasy experience for fans allowing them to pick winners and losers in real-time.
Nicole DuCane, VP of Sales & Partnerships at Wisdom Gaming, added: “We’re excited to continue our relationship with BallStreet Trading for the upcoming season of HeroesCCL. Partnering with BallStreet to leverage their platform helps us to provide an incredible opportunity for brands to further engage with esports and gaming audiences through a fantasy solution.”
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Earlier this year, Wisdom Gaming teamed up with Riot Games to produce an in-person event for the WNS (Wild Rift NA Regional Championships) Season 1. Riot Games also signed a multi-year deal with BallStreet, which became the official fantasy and fan engagement partner for Teamfight Tactics North America Esports.
Esports Insider says: BallStreet Trading is further expanding its esports reach through a HeroesCCL collaboration with Wisdom Gaming. The esports company is set to benefit from BallStreet’s platform and leverage it to offer its brand partners opportunities to engage with esports and gaming audiences.