Our Values
WE ARE FEARLESS
We take the most difficult shots of all, we see around the trees and over the obstacles in order to build new traditions on top of the old.
WE ARE ELECTRIC
We create electricity in the arena, with handshakes, high-fives, fist pumps and flying tees. Like cheers on the green, we root for one another, making golf an enchanting game and an exhilarating sport.
WE ARE DREAMERS
We see endless possibilities and believe in the shot long before we can take it. Together we will make the sport of golf a force for good, played in all corners of the globe.
WE ARE DOERS
Like our shotgun start, our actions supercharge the game we love. We are determined to turn golf into the sport it’s destined to become.
WE ARE GIVERS
We are here to serve the game, its fans and the communities around us. We aim to inspire people from every walk of life, every generation, and every corner of the globe. Creating positive impact on our environment, collective wellbeing, and individual purpose.
WE ARE HUMBLE
Sportsmanship is the cornerstone of our sport and, therefore, the cornerstone of our brand. We are not bigger than the sport, so we will not act that way.
