Vice Golf At The PGA Show 2025
Over the last dozen years, Vice has established itself as the number one “alternative” golf ball manufacturer. Their golf balls are very competitively priced and regularly make the various magazines’ hot lists.
I don’t know if Vice still qualifies as an “underdog” or “upstart,” but I get that vibe from them. I like scrappers in business, just as when I was a teacher the kids I most liked were the go-getters — the ones who clearly outworked their peers. Vice feels a bit like that. So does Renegade, another golf ball company I wrote about recently. Both Vice and Renegade are in unforgiving market where to compete, they must carve out a niche and outwork the competition.
From a purely anecdotal perspective, I find as many “lost” Vice golf balls on the course as I do any other brand. That tells me that — at least in my neck of the woods — they’re popular.
Vice’s “buy in bulk” pricing has me stocking up at the end of each season (why the end? They have some great holiday promotions). To get the best price, I’ll buy five dozen with my logo when they have a free personalization deal. I figure that way, when I lose a ball, someone else will find it and I’ve accomplished a bit of subversive guerrilla marketing.
With the same ethos as their value-for-the-dollar golf balls, Vice was displaying their lines of golf clubs at the 2025 PGA Show. The wedges and irons have been on the market for a year. What’s new were drivers, fairway woods and hybrids.
New Vice Driver
Vice has two driver models: the VGD01 and the VGD01+, both of which promise light head weights and loft adjustments. The fairways, in 3, 5 and 7, are built with maraging steel and are draw biased. The 3, 4 and 5 hybrids are said to offer log-back center of gravity for higher shots.
New Vice hybrid
Vice’s rep said that the goal is to create great products for the “average golfer.”
They should be available sometime in the next couple of months.
Vice Golf’s cast irons.
I wasn’t at last years’ PGA Show, so I missed the debut of the irons, which are really sharp. There’s a forged model, and a two-piece cast version for us bogey golfers.
Vice currently is promoting new, lower prices on these. Right now, the irons which started at $840 are now at $600. That’s in line with the value-conscious pricing on their ball lines.
Also debuting from Vice was a line of junior clubs. They come in three different sizes and have the sort of color schemes that I think would appeal to the youth market.
Vice also has a number of limited edition balls coming out this year, including a “Galaxy Special Edition,” which look like a purple and dark blue nebula and a Greg Mike Limited Edition, which is printed with some monsters created by the eponymous muralist. They’e also got some neat colors with one that is shaded from orange to red over the surface and another that is orange to yellow.
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