Spurs Sports and Entertainment (SS&E), the parent company of NBA team San Antonio Spurs, has invested in mobile-focused North American esports organisation Tribe Gaming.
According to the release, the deal is set to open up opportunities for cross-content collaborations, co-branded marketing efforts, talent and audience crossover, and shared strategic expertise.
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Financial figures of the investment have not been disclosed, however, the deal does see SS&E join Tribe Gaming’s investor group.
Joe Donnelly, Assistant Vice President of Corporate Development for Spurs Sports and Entertainment, commented: “Tribe Gaming and its founder Patrick Carney are visionaries in gaming and esports.
“Through their innovative approach, unique culture and strategic leadership, they have transformed the mobile gaming lifestyle into a thriving business with a global fanbase. We have great respect for what they have already achieved and are excited to be a part of Tribe Gaming’s future.”
Since being founded in 2017, the mobile esports organisation has secured a range of investors and advisors. These include the likes of WWE wrestler Claudio ‘Cesaro’ Castagnoli, Charlotte Hornets player Gordon Hayward, and mobile gaming veteran Kristian Segerstrale.
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Tribe Gaming’s Founder and CEO, Patrick Carney, added: “Bringing SS&E into the Tribe Gaming family is a massive milestone for our company.
“With SS&E having achieved decades of unparalleled success in the traditional sports world, we’re excited to leverage this partnership towards building the leading mobile gaming esports organisation.”
Alongside San Antonio Spurs, SS&E also own NBA G League Austin Spurs and USL Championship team San Antonio FC.
Esports Insider says: Following on from the organisation’s partnership with Elgato, Tribe Gaming is going from strength to strength as mobile esports continues to rise in the West. It’ll be interesting to see what collaborative activities come from this deal and how SS&E will be integrated into the esports organisation.