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The UK’s Advertising Standards Authority introduces new guidance on annoying premium currencies

Byadmin

Sep 24, 2021



Gems. Diamonds. Apex Coins. Premium currencies have long been a pain point for in-game purchases, obfuscating the actual cost of costumes and boosts and often leaving you with useless amounts of leftover fake money. Now, the UK’s Advertising Standards Authority has tightened its regulation around these currencies to make it clearer how much premium purchases will actually set you back (thanks, Eurogamer).

The ASA’s latest guidelines seek to make it clear how much actual cash you’ll be required to spend on flashy new cosmetics. Alongside their cost in premium currency, in-game purchases should be listed with an accurate real world cost—taking into account any premium currency you might already own.



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