While E3’s future hangs on a thin thread, and most big publishers, even its former host, dance on its potential grave by holding events right around the time E3 would’ve been, there are still those who look to defend the showcase which once brought the entire industry together.Not just fans who grew up enjoying a full week of the year’s biggest gaming news, but Take-Two’s own chief executive officer, Strauss Zelnick.When asked about the showcase in a recent interview, he spoke about Take-Two’s support of it over the years, and how important he feels the show is.“We’ve always been a supporter of E3 and I think it served a great purpose as a show for the media, as a show for investors, as a show for distribution partners and consumers who arte avid about the business, ‘prosumers,’ if you will.That served a great purpose for us, especially when we had new products to show.And I think for a period of time, some of the large players in the business took E3 for granted and decided to step away from the show, but still but still be in the publicity business at the same time and in the same location, and I think that is problematic.I think you either have to support the show, or there isn’t going to be a show.”Zelnick also still believes that E3 could be the hugely important showcase that it once was, “but it of course needs to serve everyone who’s a player in the business.”E3 was the annual hub for the games industry’s biggest announcements every year, for both software and hardware.Now, publishers all do their own showcases through livestreams, which have the potential to be exciting, though it would be difficult to try and stack any of the livestreams we’ve seen since 2020 against E3’s best on-stage moments.If E3 does come back in full swing for 2024, hopefully it is the beginning of the showcase healing and returning to the prestige it once held, in a way that works for the industry’s modern landscape.Source – [GamesIndustry.Biz]
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