Strauss Zelnick, CEO of Take-Two, has commented during an interview with YouTube’s Connor Mather that he believes Grand Theft Auto VI will be nothing short of ‘breathtaking’ and absolutely worth the wait.The executive was asked how he would sum up GTA VI in just a few words, stating, “I would say I think it’ll be extraordinary and worth waiting for.” He later added, “I think it’ll be breathtaking.”Elsewhere in the interview, Zelnick also touched on Take-Two’s release strategy for non-sports entertainment franchises, with the likes of GTA and Red Dead Redemption typically taking years for a new instalment as opposed to annualised entries. Related Content – Upcoming PS5 Games 2025: The Best PS5 Games Coming SoonWe think that the combination of investing heavily in the creative aspects of what we do and also letting the audiences anticipate a release, sometimes for a long time, is why our intellectual properties have proven to be so durable. Unlike many of our competitors, every one of our releases inside a franchise has done better than the prior release – this has been true for like 20 years – and in most instances that isn’t the case in the video game business. In most cases you’ll see a steady decline release after release, but that isn’t the case with us because we take our time and we really focus on presenting something to the audience that they just haven’t seen before.Earlier this week, a research firm predicted that GTA VI would generate around $1 billion in preorders alone, vastly outperforming its predecessor from 2013. GTA VI is currently in development for PS5 and Xbox Series X/S and is targeting a Fall 2025 release window.[Source – Games Radar]
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