The CEO of Ubisoft has revealed in the company’s latest earnings call that Star Wars Outlaws boasts the largest marketing budget of any title from the French publisher to date.Yves Guillemot was responding to the suggestions that Ubisoft had set its expectations for Star Wars Outlaws somewhat lower than investors that anticipating, and if it was being conservative with its guidance for the title. Here’s his reply:What we are factoring in is a strong launch for Star Wars Outlaw. That’s the fact that it’s among the most awaited game of the industry this year and reflecting a really strong positive community sentiment, and also the fact that we are coming with the biggest marketing campaign ever so far for a Ubisoft game.Related Content — Upcoming PS5 Games 2024: The Best PS5 Games Coming Soon Star Wars Outlaws is scheduled for release on PS5, PC, and Xbox Series X/S on August 30, 2024. You can watch 10 minutes of new footage for the game here, which follows a side quests involving the investigation of a dead Sarlacc.[Source – MP1st]
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