UK-based esports organisation Semper Fortis Esports has rebranded its Rocket League team Top Blokes to SMPR.
According to the release, the rebranding is expected to bring the team ‘closer to its ownership as the organisation expands’.
RELATED: Harry Maguire named Semper Fortis Esports ambassador
SMPR will act as the official arm for Semper Fortis Esports’s teams, with its current and future rosters all operating under the brand.
Kevin Soltani, CEO of Semper Fortis Esports, commented: “The name SMPR esports, abbreviated from Semper, gives our teams a new identity which is to define ourselves as ‘always esports’.
“Our newly defined identity is a statement of intent across our teams: we’re not just here for a good time, we are here to take over. Ultimately, the versatility of this new brand also allows us to create a more inclusive look to our teams as we grow and look to dominate the space.”
Semper Fortis Esports was founded by several key figures, including former Football League Chairman Keith Harris, and the founder of Atari, Nolan Bushnell. In March 2021, the esports organisation acquired Top Blokes.
A month later, the organisation became publicly listed as it joined the Aquis Stock Exchange (AQSE) Growth Market. Through its listing, Semper Fortis Esports raised approximately £2.55m during its first day of dealings.
RELATED: McLaren Racing unveils esports facility in UK
The esports organisation has previously stated that it will invest the money into establishing esports teams, forming new partnerships, and providing B2B advisory services.
Under the name Top Blokes, SMPR ranked third in Europe and sixth globally in the Rocket League Championship Series (RLCS X) 2020/21 season.
Esports Insider says: When Semper Fortis Esports first acquired Top Blokes, it felt that it was only a matter of time before the team was rebranded. The rebranding also signals that the esports organisation will be looking to branch out into other titles, which was one of Semper Fortis Esports’s goals outlined following its £2.55m investment.