Portuguese esports organisation SAW has signed a partnership with esports data platform Esports Charts.
According to a release, SAW aims to enhance its social media and livestreaming performance by leveraging Esports Charts’ analytical tools for post engagement, reach and overall growth metrics.
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Moreover, Esports Charts’ subsidiary Streams Charts will support SAW with its Sponsor Banner Tool. The feature allows the esports organisation to track the media value of personal streams from its content creators as well as the media value during the co-streaming of esports events.
Finally, both brands will provide SAW with sponsor exposure reports during events in which the team participates.
Since its foundation in 2016, Ukrainian company Esports Charts specialises in the collection and dissemination of esports tournament and streaming data for businesses and the broader esports community. The platform continuously expands its reach through collaborations with fellow esports stakeholders. This year alone, Esports Charts partnered with Ubisoft, Indian esports organisation Entity, South Korean game publisher KRAFTON and the Esports World Cup.
Its livestreaming data platform Streams Charts also launched influencer marketing and advertising agency MIRAI in January.
Portuguese esports organisation SAW was established in 2020, achieving local and global recognition thanks to the successes of its Counter-Strike 2 roster. Alongside a strong 2024 BLAST Premier Spring season, the roster qualified for the Intel Extreme Masters (IEM) Cologne 2024 as well as the PGL Major Copenhagen 2024.
In the past, the organisation has forged a partnership with analytics company Shikenso Analytics and released an online slot machine with casino company Solverde.pt.
Patrícia Oliveira, Marketing Director at SAW, commented on working with Esports Charts: “One of our main goals is to fully explore all markets in order to not only empower our teams, both nationally and internationally, but also strengthen the relationship with our partners and sponsors.
“We want to understand the real impact that SAW has on the ecosystem and identify our strengths, as well as the areas that need more attention. We know that the partnership with Esports Charts will be a valuable asset in tracking the growth of our channels.”
