Saudi Arabian esports organisation Twisted Minds has announced winter entertainment festival Riyadh Season as its main sponsor.
Few details have been revealed surrounding the deal, however, the organisation mentioned via LinkedIn that further information would be revealed soon.
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Founded in 2021, Twisted Minds competes in a variety of titles such as Rocket League, PUBG Mobile and EA FC. The organisation’s biggest success comes from Overwatch, with Twisted Minds winning the Overwatch Champions Series 2024 — EMEA Stage 1.
Launched in 2019 by Saudi Arabia’s General Entertainment Authority, Riyadh Season is a large-scale festival that includes a range of entertainment and sporting events in the country’s capital of Riyadh.
The festival is no stranger to securing sponsorships, with Riyadh Season also partnering with Spanish football league La Liga and sports streaming platform DAZN earlier this month.
Riyadh Season joins Twisted Minds’ commercial portfolio, which also includes the likes of VOV Gaming, Steelseries and Alrajhi Bank, among others.
Riyadh Season’s sponsorship of a local esports organisation comes amid a major push by the Saudi Arabian government into esports and gaming in recent years. Earlier this year Saudi Arabia hosted the Esports World Cup, an annual multi-title esports event that, similarly to Riyadh Season, is part of the country’s Vision 2030 strategy.
