Mobile battle royale game PUBG MOBILE has announced a partnership with luggage brand American Tourister, focused on in-game activations and real-world products.
The two brands announced that a PUBG MOBILE-themed luggage set will be released, as well as a series of in-game items for PUBG MOBILE players.
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The partnership will officially launch on December 4 with a limited edition PUBG MOBILE themed range of luggage based on American Tourister’s ROLLIO range.
This range of luggage will include a backpack and a cabin suitcase. The products will be available in the second quarter of 2025 in Korea, Thailand, Singapore, Malaysia, UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Egypt.
In addition to the physical products, the two brands will include in-game items for players, but further details about those were not disclosed.
PUBG MOBILE is one of the world’s most popular mobile games, and is currently the fourth-most watched game in terms of peak viewers for its most-watched event, the PUBG MOBILE Global Championship. The game’s season ending event, the Global Championship, is currently taking place and will conclude with a grand final in the Excel Auditorium in London.
Vincent Wang, Head of PUBG MOBILE Publishing, Tencent Games: “American Tourister is an iconic brand known for creating stylish and durable luggage that resonates with young and adventurous travellers.
“Partnering with them allows us to bring this same spirit into PUBG MOBILE through both in-game content and real-world products, which we know our players will be excited about.”
