I’ve watched all six episodes, and I’m not sure. Still, I do find the Gillis brand of humor an interesting one in today’s market, and I lean more to the idea that he knows exactly what he’s doing, pushing buttons comedians deemed objectionable used to do more openly in the past. Sometimes it takes someone smart to act this dumb.
Even the choice to use “Tires” as an expansion of his stand-up comedy empire feels smartly calculated. It’s not a program that really breaks the mold of what fans of Gillis will expect and will give just enough fuel to his detractors to maintain their online opposition to his fame. It’s six relatively short episodes of sitcom comedy, a program that recalls workplace laughers of the past. It has a strong “Workaholics” vibe for those who remember the Comedy Central hit with a bit of “It’s Always Sunny in Philadelphia”’s willingness to push boundaries for a punchline.
Still, it’s not the non-stop offensiveness that some people might be expecting. Bikini car washes and jokes about sex trafficking and smelling like a certain female body part—it often feels like “Tires” has been carefully manufactured to make just enough people mad to produce online buzz through opposition without saying anything that’s all that more offensive than a morning radio talk show. Like so much of Gillis’ career, especially post-“SNL,” it walks that fine line between mocking idiocy and being just plain stupid. I wouldn’t argue strongly with anyone who finds it irredeemably dumb, but I would also be lying if I didn’t admit to laughing at the fine line that Gillis and company walk here.
Gillis plays a guy named Shane—because of course he does—who works at a mediocre auto shop that’s now being run by his meek buddy Will (Steve Gerben), the kind of aggressively milquetoast personality who is constantly being bullied by everyone around him as he tries to impress his dad into believing that he can handle the business. (He clearly can’t.) Other comic personalities from the Gillis world—also people often attached to the world of Joe Rogan and his podcast—like Andrew Schulz and Stavros Halkias guest star, but it’s Gillis and Gerben’s show as the alpha and the extremely beta of this operation. Shane may bully Will, but Gillis and his writers allow for a bit of sentimentality to seep in as these two try to do whatever it takes to basically keep each other employed.