Enthusiast Gaming-owned esports organisation Luminosity Gaming has entered into a multi-year partnership with fan engagement firm Keemoji.
As a result of the collaboration, the organisation has launched the Luminosity Keyboard — a fan experience mobile keyboard application powered by Keemoji.
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By downloading the Luminosity Keyboard, fans will be able to use Luminosity branded stickers featuring game characters, get the latest updates from the Luminosity Social Hub, and view Luminosity videos. In addition, the keyboard allows fans to check out Luminosity streams, access the Luminosity Store, and more.
Corey Mandell, Executive Vice President of Esports at Enthusiast Gaming, spoke on the partnership in a release: “Luminosity Gaming is always looking for new ways to help fans engage with each other, the competitors and the streamers they love.
“We are excited to introduce the Luminosity Keyboard, where fans can express themselves and enjoy the best of the #LGLOYAL professional gaming community at their fingertips.”
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Enthusiast Gaming has recently joined forces with multiple notable partners, including gaming and esports production company ESPAT TV, British award-winning music band Coldplay, and mobile video platform TikTok.
Matei Pavel, CEO of Keemoji, commented: “Keemoji is thrilled to partner with Luminosity Gaming to take fan engagement to a whole new level with the official Luminosity Keyboard.
“By connecting fans to the professional gaming community through the keyboard, fans will have unique sharable content for their favourite teams like VALORANT, Fortnite, Vancouver Titans, Seattle Surge — all in one place.”
Esports Insider says: It’s already been a busy year for Enthusiast Gaming. Alongside its own partnerships, the company is continuing to push and enhance its brands, such as Luminosity, across a range of platforms. An org-related keyboard application is a unique way of interacting with fans, which will surely help Luminosity reach even wider audiences.