UK based esports organisation LDN UTD has announced a partnership with gaming peripherals brand HyperX.
The multi-faceted deal, in which HyperX is named LDN UTD’s official peripherals partner for 2022, sees both entities collaborate on a variety of activations. This includes grassroots tournament initiatives and community-focused events.
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The peripherals brand will be featured across LDN UTD’s 2022 jersey and integrated into digital branding assets. Moreover, HyperX will be incorporated into future tournaments hosted on LDN UTD’s digital economy platform.
Staff and visitors at LDN UTD’s Centre Of Excellence will also be able to utilise HyperX peripherals. This includes workshop attendees for the organisation’s UTD EDN education initiative.
Oliver Weingarten, CEO of LDN UTD, commented: “Ever since establishing LDN UTD, HyperX has provided unrivalled support to ensure we could support our events by providing our community with the best in class products, whether at GrimeAgainstKnives or most recently with All Access Gaming.
“We look forward to continuing our long term partnership to ensure the community can continue to experience HyperX’s peripherals in our Camden Centre of Excellence.”
The last few months have been hectic for LDN UTD. Alongside launching its education initiative, the organisation announced The Vamps’ Connor Ball as its new Co-owner and secured partnerships with noblechairs and Recast.
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“HyperX is proud to partner with LDN UTD. Their work around diversity and highlighting the good in gaming is something we’ve always admired,” added Amy Ash, HyperX’s EMEA Events Specialist.
“We’re excited to continue supporting them with our peripherals and helping to bring inclusivity to the forefront of gaming.”
Esports Insider says: LDN UTD has certainly taken its momentum from 2021 and brought it into the new year. Incorporating its HyperX partner into the venue and its UTD EDN initiative is a smart move. It’ll be interesting to see how much of a brand presence HyperX will have during LDN activations.