Dubai-based esports organisation Galaxy Racer has announced a partnership with eLaLiga Santander, the esports branch of Spanish football league LaLiga.
The partnership will see the introduction of ‘Beat the Best’, a FIFA22 tournament series pitting amateur players against regional influencers in online and real-world events.
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The new tournament series will feature amateur players and influencers from 13 countries. These include Brazil, Argentina, Mexico, South Korea, Egypt, Saudi Arabia, South Africa, Turkey, Russia, Australia, Japan, and Indonesia. Players will compete in online tournaments, with the best participants getting the chance to play against regional influencers for additional prizes.
Director of Digital Strategy at LaLiga, Alfredo Bermejo, comments: “The eLaLiga Fan Cup was the first project to take the good work developed at national level beyond our borders. Although we had to make changes to the project due to the pandemic, we were able to complete the tournaments in all proposed countries and lay the foundations of our international strategy, which will this year continue with two very ambitious projects: ‘Beat the Best’ and ‘Challenges’ in China and the United States.”
The new tournament is the first one that is organised as a part of a three-year deal between LaLiga and Galaxy Racer, signed in August of 2021. According to a release, the aim of the partnership is to create new original series and to produce exclusive content featuring LaLiga’s professional players.
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Galaxy Racer CEO, Paul Roy, added: “We are excited to offer this unique opportunity to celebrate amateur esports talent in partnership with eLaLiga Santander. These tournaments help us to create experiences that our global fan base can enjoy and participate in. We are looking forward to seeing the amateur’s blow us away with their talent!”
Esports Insider says: The first tournament jointly organised by LaLiga and Galaxy Racer is an ambitious effort, encompassing 13 countries and possibly thousands of players. This makes the partnership between the two parties something that is worth keeping an eye on in the future.