Brazilian esports organisation FURIA has announced its entry into the gaming peripherals market in collaboration with gaming equipment brand Fallen Gear.
Enabled by a licensing and development project with Fallen Gear, the organisation’s first product launch includes the FURIA Wireless Pantera Mouse and FURIA Mousepads.
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FURIA’s first mouse will be produced as an exclusive edition and will be available in limited quantities. Gamers and collectors may purchase all products of the launch exclusively at Fallen Store, Fallen Gear’s online store.
Brazilian gaming equipment company Fallen Gear was founded in 2015 by professional Counter-Strike (CS) player Gabriel ‘FalleN’ Toledo. FalleN is a revered figure in Brazilian CS, he headlined and led the Brazilian lineup which won back to back Majors under the Luminosity Gaming and SK Gaming banners, becoming the first non-European team to win a Valve Major trophy. He is also the current in-game leader (IGL) of FURIA’s CS team.
Established in 2017, esports organisation FURIA competes in League of Legends, CS, VALORANT, Rainbow Six: Siege and more. Its partners include Red Bull, online poker platform Pokerstars, betting website Betnacional and the Cruzeiro do Sul University.
This year, the organisation renewed its partnership with Lenovo Legion as well as signed collaborations with food condiment brand Hellmann’s and Chinese commerce platform ONWEAR. Moreover, FURIA announced a 1200m² office and training centre this July.
The peripheral launch with Fallen Gear is not the first time that FURIA has dove into product creation. After multiple apparel collections last year, the organisation continued its merchandise investments in June of 2024 with a merchandise line inspired by Anime series My Hero Academia in partnership with streaming service Crunchyroll.
One month later, FURIA released an apparel collection with sports clothing brand Champion.
André Akkari, Co-Founder and Co-CEO at FURIA, commented on the company’s entry into gaming peripherals: “This launch demonstrates the strength of the FURIA brand and how we are always moving forward, bringing powerful ideas that impact not only our fans but the entire gaming community that lives and breathes esports.
“I’m happy that our first peripherals have been developed and released in partnership with Fallen Gear, which, in addition to having a direct connection with our organization through FalleN, is a reference in the Brazilian gaming market.”
