League of Legends player Lee ‘Faker‘ Sang-hyeok has partnered with South Korean eyewear brand Stealer.
According to Stealer, Faker will be the brand’s Global Ambassador for its ‘Steel by Stealer’ line of eyewear.
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Stealer is an eyewear brand specialising in stainless steel prescription glasses and sunglasses. Perhaps not familiar to Western audiences, Stealer is popular in Korea and has worked with several notable influencers and actors for product launches and advertising. The company has recently expanded towards Europe.
The collaboration with Faker is called ‘ONLY 1 ROAD’ and will see both parties launch glasses together. Still, not much is known about the collaboration besides that. Stealer shared on social media that the release schedule will be shared ‘later’ and that fans will ‘soon be able to experience the collaboration.’
It is unknown whether the collaboration will focus on an existing model of eyewear, a single pair of glasses co-designed by Faker, or a broader lineup of products.
Faker is one of Korea’s biggest and most popular esports stars and is no stranger to brand partnerships. The T1 player has already co-created a chair with Secretlab and VANDYTHEPINK and a gaming mouse together with Razer.
