Logistics company DHL has announced a multi-year extension of its partnership with esports tournament organiser ESL FACEIT Group.
As a result, DHL will remain the official logistics partner of various ESL FACEIT Group-ran esports events.
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In particular, DHL aims to expand its involvement with the Snapdragon Pro Series, a multi-title mobile esports circuit. In addition to the Snapdragon Pro Series, the company will also support ‘multiple DreamHack gaming festivals’ taking place around the world.
Alongside supporting competitions, DHL will continue to manage the transport of staging and broadcasting technologies required to host events across multiple titles. In addition, the logistics firm will integrate across ESL broadcasts by sponsoring its MVP award initiative.
ESL FACEIT Group‘s partnership with DHL is now in its sixth consecutive year after entering a deal with the tournament organiser in 2018. The most recent expansion of the deal took place in 2021 to include Counter-Strike and Dota 2 tournaments.
The tournament organiser continues to expand its partnership portfolio. In August, ESL FACEIT Group partnered with several Unilever brands and secured a multi-year deal with the Esports World Cup, an event organised by the Esports World Cup Foundation.
Rodrigo Samwell, Chief Commercial Officer at ESL FACEIT Group, spoke on the news: “Through its partnership with EFG, DHL has become a brand that inspires gaming fans like none other.
“We see thousands of fans chanting ‘DHL’ at our live events, and the love the esports community shows to DHL is nothing short of extraordinary. That support is a testament to the fact that EFG’s and DHL’s joint long-term strategy resonates with the most important people: our fans.”
