Finnish organisation ENCE has announced a partnership with cryptocurrency platform Coinmotion.
As a result of the deal, both parties will collaborate on a promotion that is expected to encourage fans to sign up on the platform.
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New users that use a promotional code will gain the ability to buy cryptocurrencies without any additional fees. The code also enters users in a competition where Finnish fans can win a BootCamp held at ENCE’s headquarters.
Mika Kuusisto, CEO at ENCE, spoke on the deal in a release: “We are proud to welcome Coinmotion as our partner to build awareness of cryptocurrencies within our community. Investing in cryptos can be perceived as complex while in reality using trusted platforms such as Coinmotion, everyone can easily manage their portfolio.
“Our objective is to make it easier for our fans to understand the digital currencies ecosystem and learn how to safely and securely invest in cryptos.”
The deal marks Coinmotion’s entrance into the esports industry. The platform becomes the eighth partner of ENCE, joining the likes of noblechairs, Telia, Logitech G, and energy drink brand Red Bull.
Heidi Hurskainen, CEO at Coinmotion, also commented: “We are very excited for our collaboration with ENCE. ENCE is a pioneer in the Finnish esports scene and it’s the most known esports brand in the country.
“Through this partnership, we aim to use our long experience and knowledge in the cryptocurrency sector to support the education on cryptocurrencies and help people to understand one of the most revolutionary technologies of our times.”
Esports Insider says: The trend of esports organisations joining forces with crypto platforms shows no signs of slowing down as a number of firms attempt to cash in on the esports audience. It will be interesting to see which organisation will be the next to acquire a crypto partner.