Provider of esports betting solution DATA.BET has announced a partnership with B2B sportsbook software supplier Altenar.
The collaboration will see the two companies join forces to deliver customisable esports offerings to markets globally.
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According to the release, DATA.BET will provide odds and live score feeds to its list of partners, whilst also introducing new features. Altenar, on the other hand, will deliver widgets for the most popular esports titles that can adapt based on clients’ preferences and ultimately boost player engagement.
Based in Prague, Czech Republic, DATA.BET offers esports content coverage across more than 30 disciplines with more than 2,000 markets managed by an in-house trading team.
DATA.BET has been securing several partnerships in the space over the past years. Last year, the data provider locked a partnership deal with fellow data company GRID which was extended in 2024. the company also became the headline sponsor of the ESIC Global Esports Summit. Earlier last month, the company collaborated with Bayes Esports, providing a tool to elevate the viewing experience on operators’ platforms.
Bookmakers have been increasing their focus on acquiring better data from esports titles, bolstering their esports offerings and strengthening integrity protocols. By doing so, bookmakers and operators can elevate the betting experience, meeting the demands of all types of bettors.
Founded in 2011 and based in Malta, Altenar is a sportsbook provider that specialises in creating customised in-house solutions. The company can offer ‘software-only’ products as well as a fully managed sports betting platform stack, tailoring them to the client. Some of its clients include online gambling companies Lottoland and Betmotion.
Otto Bonning, Head of Sales at DATA.BET, commented: “The partnership with Altenar is a great opportunity to demonstrate the potential and technological advancements of the esports sector globally.
“We appreciate the trust placed in us and continue to enhance the functionality of our solution to strengthen our partners’ competitiveness in the market.”
