North American esports organisation Complexity has announced a partnership with PC peripherals brand Glorious (Glorious PC Gaming Race).
The deal will see both brands work together on activations and promotions. This includes launching co-branded products together and collaborating on future product development.
Keep Reading
Glorious is a well-known PC peripherals manufacturer that produces high-end peripherals such as mice and keyboards. The brand is known for its GMMK series of keyboards, which are aimed at those wanting a more customisable experience in contrast to other competitors.
Glorious has recently launched a PRO mouse, aimed at the higher ends of the competitive market, and the deal with Complexity marks a move towards the company’s competitive gaming segment. Glorious was more known as an enthusiast-focused brand oriented towards customisable peripherals in the past.
The deal with Complexity will include a wide range of activations and collaborations. Complexity will help Glorious market its new range of GMMK 3 keyboards to its large fanbase. Moreover, its esports players and streamers will provide feedback to Glorious. This will, in turn, help the company streamline its lineup and create new, esports-focused products.
In addition, a co-branded mousepad and keycaps will be launched in the following months, the Glorious logo will be featured on Complexity’s jerseys, and the Complexity HQ will also be equipped with Glorious peripherals.
Glorious Founder Shazim Mohammad, commented on the deal: “We’re thrilled to be partnering with a world-renowned organisation like Complexity, and we’re proud to provide them with the latest gear, including our GMMK 3 and PRO mice, to help them perform at the very top.
“Complexity is the perfect fit for Glorious, as a fellow Dallas-based entity that shares our passion for gaming and our drive for performance. We look forward to dominating the world of esports together with Complexity. This is our game.”
