Former Twitch and Amazon executive Chad De Luca has joined Overwolf, a platform that creates, shares and monetises in-game applications and mods.
De Luca becomes Overwolf’s Director of Brand Partnerships and will aim to enable brands to join forces with the platform and engage with its users.
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De Luca joins Overwolf after a five-year spell at Amazon where he held roles such as the Director of Sponsorship Sales for streaming platform Twitch. Since August 2024, he has been Twitch’s Senior Lead across its Hardlines and Consumer Electronics vertical where he was responsible for implementing sponsorships and managing the company’s revenue progression.
During his time at the streaming platform, De Luca secured commercial partnerships with the likes of PC manufacturer Dell and telecommunications firm Verizon. He also provided third-party representation for a number of esports organisations including Team Liquid, Cloud9 and Evil Geniuses.
Overwolf’s new appointment continues to highlight the company’s growth over the years. In 2023, it expanded into the North American market following a year of high growth where the platform generated over $50m (~£39.3m) in advertising revenue.
Founded in 2010, Overwolf has 35m monthly active users along with at least 165,000 creators using the platform to monetise their content. In recent years, it partnered with analytics platform Mobalytics to upgrade its app’s features and add new games to its roster.
Chad De Luca, the newly-appointed Director of Brand Partnerships at Overwolf, spoke on his appointment: “I’m thrilled to be joining the Overwolf team at such an exciting time for the company and the gaming advertising industry at large.
“What really stands out to me is how Overwolf is a pioneer in gaming advertising. Traditionally, advertisers either had to build costly, custom integrations with game studios or stick with ads outside of games. Overwolf has completely changed that by making it easy for brands to connect with gamers while they’re actually playing some of the biggest games out there—like Fortnite, Minecraft, and League of Legends—in ways that don’t interrupt the gameplay experience.”
