YouGov: esports fans twice as likely to notice outdoor ads
Want to grab the attention of esports fans? Take your brand message outside, says YouGov. New research by YouGov found…
WePlay Esports partners with Parimatch for AniMajor broadcasts
Media holding company and esports tournament organiser WePlay Esports has announced a partnership with bookmaker Parimatch. As a result, Parimatch…
Dignitas partners with QNTMPAY, Riot Games unveils VALORANT Mobile | ESI Digest #45
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t…
Dignitas announces LCS naming rights deal with QNTMPAY
North American organisation Dignitas has announced a naming rights partnership with digital bank QNTMPAY. As a result of the four-year…
Making esports data beautiful — GRID
This piece first appeared in The Esports Journal Edition 8 To a data company, ‘esports’ is about as useful a…
WePlay Esports to launch its first NFTs on Binance
Esports media holding company WePlay Esports has announced that the first of its non-fungible tokens (NFT) will launch exclusively on…
G2 Esports partners with Bondly to launch NFT series
European organisation G2 Esports has established a multi-year partnership with NFT solutions provider Bondly. G2 will launch a series of…
Ninjas in Pyjamas joins forces with Mercuryo
Swedish esports organisation Ninjas in Pyjamas has partnered with cryptocurrency company Mercuryo ahead of the 2021 BLAST Premier Spring Finals.…
Casas Bahia names Bruno ‘Nobru’ Góes Head Creative of Games
Brazilian retailer Casas Bahia announced that Fluxo‘s CEO and co-founder Bruno ‘Nobru’ Góes has joined the company as Head Creative of Games.…
Turquoise: New colour in esports branding
This piece first appeared in Edition 8 of The Esports Journal The Eurovision Song Contest and esports both enjoy, or…