Turquoise: Esports branding for monetisation
Created in collaboration with Turquoise Branding. We conclude our article series with London-based agency Turquoise Branding, centred around branding in esports. …
DarkZero Esports acquires Valorant team Kooky Koalas
North American organisation DarkZero Esports announced that it has expanded into Valorant by acquiring team Kooky Koalas. The new team,…
Twitch Rivals NA and Pizza Hut present Friday Night Bites series
Pizza chain Pizza Hut has been named as the official marketing partner for Twitch Rivals North America. As a result…
Envy Gaming invests in streamer tool provider Botisimo
Esports and gaming brand Envy Gaming has announced a strategic partnership and investment in Botisimo, a company that provides tools…
Playing with privacy? Privacy and cybersecurity considerations in esports
This article has been written by Sheppard Mullin’s Privacy and Cybersecurity Team Leader Liisa Thomas and its Privacy and Cybersecurity Lead…
RuHub Studio partners with Liga Stavok for TI10 CIS qualifiers
ESforce Holding’s content creation firm RuHub has announced a partnership with Russian gambling firm Liga Stavok. The deal will see the…
Enlight announces new esports career-focused programmes
Esports career platform Enlight has announced the launch of a series of programmes designed for individuals looking to get into…
Dignitas announces NYX Professional Makeup partnership
North American esports organisation Dignitas has announced NYX Professional Makeup as its official beauty partner. The collaboration will see the…
Esports Entertainment Group scores marketing partnership with New York Rangers
Esports Entertainment Group (EEG) has been named the official esports tournament provider of NHL ice hockey organisation The New York…
Belong confirms Houston as first US venue, partners with PlayStation, Mavix and more
Belong Gaming Arenas, a subsidiary of esports and tech company Vindex, has announced it will roll out ‘hundreds’ of ‘experimental’…