Tournament organiser BLAST Premier has announced a multi-event partnership with Danish hardware manufacturer SteelSeries that’ll see the brand host a number of CS:GO-related activations on BLAST events.
As result, SteelSeries will host activations during the BLAST Fall Showdown in October, followed by the BLAST Fall Finals in November. The activations will include fan engagement initiatives, giveaways, and a designated space at the Finals venue.
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BLAST and SteelSeries first collaborated during the BLAST Pro Series Copenhagen in 2019. Both entities also teamed up at last year’s online Dota 2 tournament Bounty Hunt.
Oliver Clarke, Head of Brand Partnerships at BLAST, commented: “It’s a hugely exciting time for BLAST Premier with the start of our Fall Season and the imminent return of fans and arena events ahead of November’s Fall Final in Copenhagen.
“We’re thrilled to welcome back such a reputable global brand like SteelSeries and have some exciting plans lined up for the partnership during this period.”
This partnership continues to highlight what has been a busy year for BLAST. The firm has signed a range of partners throughout 2021, such as Bondly and Coinbase, whilst also launching its first APEX Legends tournament BLAST Titans.
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Tony Trubridge, Global Esports Director at SteelSeries, added: “As the original esports brand, we seek to inspire through our innovation and creativity, through our products, and with our partners. There are many synergies between BLAST Premier and SteelSeries and the Fall 2021 season marks the perfect opportunity to collaborate.”
Esports Insider says: Given that both entities are of Danish origin and have collaborated in the past, it’s no surprise to see BLAST and SteelSeries team up once again. SteelSeries has continually supported a range of tournaments and esports organisations, with the brand most recently securing a deal with Valve for The International 10.