Esports tournament organiser BLAST has announced eight new partnerships for its upcoming BLAST Premier Fall Final Copenhagen CS:GO tournament.
The announced partnerships include deals with electronics retail company Elgiganten, Danish division of South Korean car brand Kia, Danish logistics company A.P. Moller – Maersk, Danish growth-promoting organisation Greater Copenhagen, global accounting network firm KPMG, chewing gum brand Stimorol, as well as OMEN and Xbox.
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According to the release, all partners will be featured at the event via a number of fan engagement initiatives, giveaways and designated spaces at the venue. Digital branding will also be integrated throughout the event.
Oliver Clarke, Head of Brand Partnerships for BLAST, commented: “We are thrilled to be welcoming a great, diverse line-up of partners for the BLAST Premier Fall Final in Copenhagen — one of Counter-Strike’s most eagerly-anticipated events of the year.
“We look forward to creating new activations and content together while capturing the huge fan excitement around BLAST’s return to LAN events and the iconic Royal Arena in November. The return of fans and physical events means we can provide our partners with further value and opportunities to engage and interact with the audience in-person.”
While Kia Denmark, A.P. Moller – Maersk and Xbox team up with BLAST Premier for the first time, the remaining partners have already previously teamed up with the tournament organiser.
The eight brands will join current partners, Betway, CS.MONEY, EPOS, SteelSeries and L33T Gaming, taking BLAST Premier’s portfolio of partners for the Fall Final to 13 in total.
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Set to take place from November 24th – 28th at the Royal Arena in Copenhagen, the Fall Final tournament will feature eight of the world’s top CS:GO teams battling for $425,000 (~£309,347) in prize money, along with a spot at December’s World Final.
This marks the first CS:GO LAN event by BLAST Premier since the London Spring Series in February 2020.
Esports Insider says: BLAST Premier is known for picking notable partners for its events and Fall Final is no exception. Given that the event is taking place in Copenhagen, it only makes sense for the organiser to partner with multiple Danish companies. With such a strong partner portfolio in place, the event seems to be set and ready to kick-off.