Blair Witch VR Trailer Gets Behind-the-Scenes Look

“Making a horror game trailer has its own challenges. Within a minute or two we need to tell a story, evoke strong emotions, and still show what the game is all about.”

“We spend a lot of time finding the best place for shooting, the right people we want at the set, all the props we need… It can take up to several weeks. Pace is a big part of making this trailer extremely Blair Witch, with tension ramping up via faster and faster shots. The way the live action elements were recorded are also reminiscent of Blair Witch as we used handheld shots similar to those from the film. We’re fortunate to have multi-skilled creatives at Bloober Team, so the people who shoot live footage at the set are the same people who edit and merge it with gameplay to make a… well… game trailer. This ensures consistency and continuity of our creative vision and might actually be “the secret sauce” of our trailers.”