German esports organisation Berlin International Gaming (BIG) has announced a strategic partnership with computer hardware manufacturer Acer Predator.
As an official supplier of the organisation, Acer Predator will supply BIG‘s male esports rosters and its female Counter-Strike 2 with gaming PCs, laptops and monitors.
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In addition, the manufacturer will also equip the organisation’s headquarters with its range of hardware.
Alongside providing BIG with its products, Acer Predator will also collaborate with the organisation on an ‘innovative content strategy’ to connect with consumers in the German market. Content includes operating a range of activations taking place at upcoming events including IEM Cologne, which begins on August 16th.
Acer’s Predator brand is no stranger to the esports industry. The manufacturer has previously partnered with tournament organiser ESL for its Dota 2 circuit. Meanwhile, 2020 saw Acer Predator join forces with R8G eSports, a sim racing team launched by French driver Romain Grosjean.
For BIG, partnering with Acer Predator is another notable partnership added to its portfolio as the organisation continues to expand in 2024. In April, the organisation partnered with gaming peripherals company Logitech G through a multi-year deal. More recently, it launched a talent promotion programme to help young esports talent enhance their skills and develop their careers.
Daniel Finkler, CEO of BIG, spoke on the deal: “We are thrilled and proud to welcome Acer Predator as an official partner to the BIG family.
“With their tremendous expertise and cutting-edge gaming technology, we can keep BIG’s HQ in Berlin well equipped with high-end gaming hardware for our athletes.”
