Canadian esports tournament organiser and marketing firm Alpha Esports Tech has announced the renewal and expansion of its partnership with North American organisation Oxygen Esports (OXG).
As a result of the partnership renewal, OXG will assist Alpha Esports Tech in growing the subscription service of its online platform GamerzArena through various marketing initiatives. In addition, both companies will participate in a revenue share agreement.
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Matthew Schmidt, Alpha Esports Tech CEO, commented: “We are very proud to re-up our partnership with Oxygen Esports. Through the first year of our partnership, we helped OXG acquire new talent for their pro teams by hosting tournaments and contests on GamerzArena and based on the success of those events, we will take the next step by leveraging their resources in amateur and casual gaming to drive traffic and user growth to GamerzArena.”
According to the release, the extended partnership looks to ‘directly integrate and elevate Alpha’s presence into the general esports industry’. This is expected to be done through original content programming created by the two organisations.
Additionally, the collaboration will leverage various platforms and assets that fall under Alpha Esports Tech’s portfolio.
Adam Morrison, Co-Founder of Oxygen Esports, stated: “We are very excited to renew our partnership with Alpha Esports. Bringing on Alpha last year as a partner marked a milestone moment for OXG and the renewal and expansion of our partnership demonstrates how our work together has driven significant value for both parties.
“While we cannot disclose the annual road map yet, our fans can expect greater volumes of bespoke content and exclusive tournaments over the course of the next year.”
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Over the past year, OXG has reportedly utilised GamerzArena to assist in player development and training for the organisation’s pro and amateur esports athletes. The entities have also hosted multiple online tournaments and contests.
Esports Insider says: The renewal and expansion of this partnership indicates a successful collaboration on both sides. It will be interesting to see how further expansion of the deal will help GamerzArena grow its user base.