LG officially shut down its mobile division last April which left a sizeable hole in the US smartphone market and based on the latest Counterpoint Research report, Motorola filled that void by becoming the third largest smartphone OEM stateside. Sell-through rates for Motorola smartphones grew by 131% in 2021 leading to a 10% market share which is an all-time high for Moto and places it behind Samsung’s 22% market share and Apple with its 58% share.
US Smartphone Sale-through share by brand (source: Counterpoint Research)
Motorola also rose up to the number two spot in the $400 and under price segment in the US. The maker’s sub $300 portfolio is another key contributor to its success over the last year with the Moto G Stylus, Moto G Power and Moto G Pure selling particularly well. Carrier deals and promotions are also notable contributors to Motorola’s rise.
Counterpoint notes that Motorola’s momentum from 2021 is carried over to Q1 2022 with robust sales figures. Looking forward Counterpoint analysts expect the brand to keep pushing sale-through values in the higher price tiers and challenging Samsung and Apple in the flagship segment.
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