Amazon is locking away stock of some of the newest graphics cards, including the Nvidia GeForce RTX 5080, behind its Prime subscription service. Several listings for new gaming GPUs from both Nvidia and AMD are now unavailable to buyers without a Prime membership, which has the bonus effect of limiting the ability of scalpers to snap up the most desirable new GPUs, and potentially making it easier for gamers.
The best graphics cards might offer impressive specs, but plenty of gamers haven’t been able to get their hands on one to test that out for themselves. Availability of the newest Nvidia GPUs has been incredibly low since the RTX 5090 launched at the end of January, while AMD GPUs such as the RX 9070 XT have also suffered from stock shortages since launching in March 2025.
Originally spotted by Club386, Amazon has now placed several Nvidia and AMD GPUs behind its Prime subscription service. These cards, such as this Asus TUF Gaming RTX 5070, are now shown as “exclusively for Prime members,” meaning that non-Prime subscribers aren’t able to purchase them.
Certain Nvidia cards including the Nvidia GeForce RTX 5080 and RTX 5070, as well as the AMD Radeon RX 9070 XT, are seemingly affected. However, not all cards are listed this way, with some RTX 5080, 5070, and RX 9070 XT listings still showing as available for non-subscribers. There are no RTX 5090 cards presently behind the Prime paywall, either.
While Amazon hasn’t publicly commented, this approach could help limit the ability of scalpers and bots to purchase available stock. Nvidia has itself employed measures to get new GPUs into gamers’ hands, with the Nvidia Verified Priority Access program allowing selected Nvidia members the opportunity to buy Founders Edition RTX 5090 or RTX 5080 cards at MSRP.
That said, it’s important to note that Amazon is still listing these GPUs at prices well above their MSRP. Making it harder for scalpers to buy up all of the stock is certainly good for the market, but the prices will need to drop to make this a truly outstanding opportunity for gamers with an existing Amazon Prime subscription.
If you don’t have an Amazon Prime membership, you won’t be able to pick up one of these cards for yourself, although alternative retailers do exist. You can check out our where to buy 5090 guide to help you search for Nvidia GeForce RTX 5090 stock, while our where to buy 9070 XT guide will help you locate alternative sellers for AMD’s newest GPU instead.
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