Esports and gaming agency Prodigy Agency has announced a new venture called Prodigy Solutions, a branch aimed at helping game publishers and brands navigate the esports industry.
The newly created venture will include consulting, influencer management and contracting, executing marketing strategies and more.
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Prodigy Agency is an esports and gaming talent agency known for representing well-known esports players and personalities such as TenZ (VALORANT), ZywOo (Counter-Strike ), ScreaM (VALORANT) and zen (Rocket League). The new vertical aims to leverage the experience Prodigy has gained through working with esports brands and other companies that have entered the industry.
Prodigy Solutions will be the new segment of the agency and will offer multiple services. The first service will be consulting, providing strategies and guidance for brands and publishers. In addition, Prodigy Solutions will offer marketing, creative and influencer strategies, working with companies to create campaigns.
Prodigy Solutions will also offer campaign execution and reporting, influencer curation, contracting and management. In a release, the company said it can “activate any gaming and esports property, including esports events and competitions, teams, and content initiatives.”
Jérôme Coupez, Founder and CEO of Prodigy Agency, commented on the news: “Our unique position at the centre of gaming and esports has enabled us to build long-standing relationships with brands, publishers, clubs, players and creators around the world, delivering impactful, scalable campaigns that exceed expectations.
“With Prodigy Solutions, we’re now doubling down on this expertise to provide full-scale support, from strategy to execution, to help brands and publishers tap into the massive potential of the gaming ecosystem.”
