Indian esports and gaming company NODWIN Gaming has expanded its business portfolio by acquiring gaming agency Trinity Gaming.
As a fully owned subsidiary of NODWIN Gaming, Trinity Gaming is aiming to expand its reach and capabilities within the Indian gaming and content ecosystem.
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According to a release, the deal to acquire Trinity Gaming is valued at INR 24 Crore (~£2.2m). The acquisition of 100% of the share capital of Trinity will be a combination of a secondary sale as well as a stock swap of NODWIN Gaming shares for a total consideration of up to INR 24 Crores.
The consideration would be payable partly by way of cash consideration up to INR 4.8 Crores (~£447,000) and a balance of INR 19.2 Crores (~£1.79m) by way of swap of equity shares of Nodwin Gaming. As part of this deal, Trinity Gaming’s founders would become shareholders of NODWIN Gaming.
This deal sees NODWIN Gaming continue a year of expansion, as the India-based company acquired 100% of Freaks 4U Gaming for €30.3m (~£25.6m) earlier this year. The company has also secured important partnerships this year with esports consulting and talent management agency 8Bit Creatives and mobile operating system Android.
The final part of the acquisition will see Trinity Gaming expand its own reach, under the NODWIN banner, to new markets including Africa, South East Asia, Central Asia and the Middle East. NODWIN Gaming also aims to merge its Unpaused Talent business with Trinity and have the founders of Trinity lead it.
The newest addition to NODWIN Gaming, Trinity Gaming, was founded in 2019 and quickly established itself in India’s gaming influencer market, the company is a Creator Service Provider (CSP) for Meta and the only Gaming MCN (Multi-channel Network) for YouTube Gaming in India. Trinity currently manages over 1,000 creators across the country and has partnerships with brands such as Samsung, Realme, iQOO and Krafton.
Akshat Rathee, Co-Founder of NODWIN Gaming, commented on the purchase: “Trinity Gaming has been a long-time partner and ally in the gaming ecosystem, and we’ve shared a strong relationship with Abhishek, Shivam, and their incredible team over the years. We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family.
“Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with their expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region. This acquisition allows us to offer more holistic solutions to our partners, from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India.”
