Australian gambling company Tabcorp has partnered with specialist esports supplier PandaScore to be its dedicated esports data and odds provider.
The deal sees PandaScore expand its offering to the Australian market whilst allowing Tabcorp to incorporate PandaScore’s esports data and odds services for Counter-Strike, League of Legends and Dota 2.
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Whilst Tabcorp is currently only incorporating three esports titles, the company aims to expand its offering to PandaScore’s full suite of games that it provides odds for. The current offerings will be accessible through both digital and physical means including on Tabcorp’s web, mobile app, betting shops and terminals in licensed venues.
According to a release, the deal also sees Tabcorp offer an expanded range of markets and market lines, including PandaScore’s player markets.
PandaScore is no stranger to expanding its business to new markets, this year the company acquired a Colorado betting licence. Moreover, the company previously it partnered with big names in the gambling market including William Hill and Betfred.
For Tabcorp, this marks the company’s first steps into esports after building up a successful base and becoming one of the biggest gambling brands in Australia.
Tabcorp Trading General Manager, David Beirne, commented on the deal: “This partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors.
“This partnership is another step in creating the ultimate sports entertainment experience for our customers.”
