Spanish esports organisation DUX Gaming has announced a partnership with graphics card and computing brand Nvidia and PC hardware brand GIGABYTE.
The trio will work together on incorporating AI into esports projects, including the exploration of AI-supported content creation and production, according to a release.
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Due to the fast growth of AI technology and companies, Nvidia, most known for producing graphics card for enterprise users and gamers has slowly become one of the most important tech companies in the world.
The collaboration with DUX aims to further explore what can be done with AI to enhance the content creation in esports. Gigabyte, as one of the notable hardware brands that produces PC components and laptops, will provide hardware for DUX.
The partners have noted that Nvidia will “integrate its artificial intelligence into the creative processes” of DUX, which will “open new possibilities to innovate and connect with its audience.”
The first project planned is a series of videos that DUX will publish on its channels, called “Accelerated Creativity.” These videos will explain the different ways DUX is already using AI to its advantage, and will feature Nvidia-equipped laptops built by Gigabyte.
Juan Carlos Gonzalez, Senior PR Manager at Nvidia, says: “ It is a pleasure to collaborate with DUX and Gigabyte on this project to show users how Artificial Intelligence is capable of accelerating productivity when creating content and how these new tools allow them to work with greater efficiency, agility and better results. DUX is a benchmark club in sports innovation and also in content creation. ”
