MOONTON Games, the company behind the mobile MOBA game Mobile Legends: Bang Bang, has partnered with jewellery brand Fairrie to support the M series of MLBB tournaments.
The two brands will work together on a line of Swiss-made watches and jewellery to be offered to the winners of the M6, the largest MLBB event of the season. Fairrie will be the Official Prize Sponsor for the M6 award ceremony.
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Fairrie is a unique jewellery brand that creates rings, pendants, bracelets and other items inspired by the gaming and esports scenes. The partnership with MOONTON will last for at least two years, during which time several collections and items will be produced.
Ahead of the M6 World Championship, the season-ending MLBB event that is set to take place in Kuala Lumpur this November, MOONTON and Fairrie have created a set of watches and jewellery for the winners of the event. This includes medals, rings and a limited-edition Swiss-made watch, called the Fairrie M6 Dreamwatch. This is the first time ever that the MLBB tournament will award champions with rings along with medals.
The medals for M6 will be customised for in-game roles such as Mage, Marksman, Tank or Support, and will feature rare gemstones. The rings will feature a removable M Series crown together with a team-customised crown. The runner-up team will receive the watches.
In addition to the M6 items, the two brands will create three collections inspired by in-game characters and their lore. The collection includes pendants, bracelets, rings and other collectibles and will be available to buy at the event and through online channels.
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, said: “We are excited to partner Fairrie to elevate the MLBB experience for our community. This partnership opens up new avenues for creativity and self-expression, allowing players to carry a piece of the game with them. The exclusive accessory lines aim to create a lasting impact that extends beyond the game, fostering a sense of belonging and pride among our gaming and esports communities.”
