North American esports organisation Dignitas has announced a partnership with the Ruderman Family Foundation. The philanthropic foundation will work with Dignitas to ‘promote mental health awareness and foster inclusivity within the gaming community’, per a release.
The collaboration is set to see both digital and in-person activations, including a presence at TwitchCon in San Diego, United States next month.
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The deal has seen a host of content creators become brand ambassadors on behalf of the Ruderman Family Foundation. The release points to the “substantial followings and diverse gaming experiences” of ambassadors Joseph ‘Keeoh’ Winkler, Grant ‘Your Narrator’ Etzler, AlarmingAmber, and Shaun ‘AussieAntics’ Cochrane, adding that the roster of creators will be sharing their mental health journeys through mental health-focused livestreams — accompanied by mental health professionals — with help from the foundation’s resources.
The pair’s presence at TwitchCon in September, as well as PAX East in May 2025, will feature panels, booths and venue integrations that will provide attendees with mental health resources and an opportunity to unwind. Attendees will be able to access the foundation’s upcoming white paper on youth mental health and loneliness in gaming.
On the partnership, Pete Szilagyi, COO of Dignitas, said: “We are thrilled to partner with the Ruderman Family Foundation to further our commitment to mental health in the esports and gaming communities. By combining the Ruderman Family Foundation’s extensive resources with our deep engagement with the gaming audience, we aim to make a meaningful and lasting impact on gamers of all ages.”
New Meta Entertainment (NME), the parent company of Dignitas and women’s gaming initiative Radiant, has also partnered with the Ruderman Family Foundation in the past. In November 2023, the company announced a deal which saw the foundation named as NME’s Official Mental Health Partner and featured a mental health-focused panel at TwitchCon Las Vegas in October.
