Esports organisation MAD Lions KOI has announced the extension of its partnership with gaming hardware brand Razer.
The newly extended partnership is set to last for at least one more year, according to an announcement shared by the company via social media.
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MAD Lions KOI (at the time MAD Lions), first announced a partnership with hardware brand Razer in 2021. The deal, set to last three and a half years, made Razer the official gaming peripherals supplier for MAD Lions, allowing the organisation’s players to use Razer products. MAD Lions players were also asked to provide feedback on products to help further the development of Razer peripherals.
In a post on social media, Nikko Krättli, Global Partnerships and New Business manager at OverActive Media, the owners of MAD Lions KOI, Nikko Krättli, commented that the company is “delighted to announce that Razer will continue to be the official product supplier for MAD Lions KOI for another year.”
Not much more was shared by Razer or MAD Lions KOI regarding possible activations and projects planned for the partnership.
Razer has made several new hardware partnerships in 2024, including a chair-focused deal with North American organisation Sentinels and a strategic partnership with Vietnamese esports organisation Team Flash.
