Esports data company Bayes Esports has secured a significant partnership with sports data and technology company Genius Sports.
According to a release, the partnership will see Bayes Esports support Genius Sports’ esports offering with its ‘Live Match Data’ solution and esports data product suite. In return, certain Genius Sports products will be available through Bayes Esports’ distribution.
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Bayes Esports particularly highlighted its plug-and-play product suite to enhance both companies’ esports betting products. Moreover, the esports data company noted the importance of expanding its global reach for its products to ‘achieve commercial success within the esports ecosystem.’
Founded in 2015, Genius Sports is a powerhouse in sports data. The company has secured a range of notable partnerships including sports leagues such as the Premier League and NFL as well as countless sportsbooks like Skybet and Bet365.
Through expanding its distribution, Bayes Esports is looking to diversify its markets, attract a broader audience and increase revenue. Moreover, the esports data company will also look to boost fan engagement and drive industry growth.
Amir Mirzaee, CEO and Managing Director of Bayes Esports, commented on the deal: “As one of the leading sports data companies in the world, we are incredibly excited to be selected to supercharge Genius Sports’ esports endeavours.
“This partnership is set to redefine the market and set a new standard for esports solutions. We have worked closely with the Genius Sports team on a concept that will take esports data products mainstream all around the world.”
Bayes Esports has announced some significant developments already in 2024. This includes partnerships with US fantasy sports provider PrizePicks and multi-title esports event Esports World Cup. Additionally, the company recently promoted Amir Mirzaee to Co-CEO and announced Christopher Bohlmann as the company’s Chief Financial Officer.
