Esports and gaming coaching platform Metafy has expanded its suite of opportunities for creators through the launch of several new digital products.
According to a release, the products — headlined by Metafy Groups — aim to help creators and gamers earn by creating content and exclusive communities.
This will be done by streamlining the monetisation process of content creation and eliminating unnecessary steps, making it easier and more accessible for creators to earn from their work.
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The three new products include Metafy Groups, a subscription service with paid tiers, a guide-focused product, and a live event and webinar product, all aimed to improve a creator’s revenue potential. The company will also give away $15,000 (£11,700) in prizes to creators with the most supporters in August.
More details on the contest are available through Metafy’s website.
Metafy Groups will work together with other Metafy products to allow creators to monetise their efforts more easily. In contrast to other platforms such as Patreon or Kofi, Metafy’s product aims to be an all-in-one solution — creators can add tiers, connect to other platforms, and track purchases and engagement in one place through the Groups.
In addition, creators can share their Groups on their social channels and integrate them into their Profiles, allowing for better user experiences. It is also important to note that, in contrast to competitors, Groups does not include any additional fees and are a part of the broader Metafy subscription.
Super Smash Bros. coach Mew2King and PAKTCG are among the personalities that have already looked to utilise Metafy’s new Group’s product. According to the company, Mew2King accrued over 100 financial supporters in a 24 hour period. Meanwhile, PAKTCG’s multi-tier programme has launched with individuals joining his tiers which go up to $200 (~£154) per month.
Metafy is most known for being a coaching platform that connects players to esports coaches in a variety of games, including Rocket League, VALORANT, Super Smash Bros and Overwatch, among others. The company also operates an agency arm called Sumo, which focuses on gaming content creators, and acquired competitor GamersRdy in November 2021.
Metafy notably raised $25m (£19.5m) in a Series A round in 2022, following a seed round of $3m (£2.34m) in 2021.
Metafy’s new range of digital products has expanded the company’s suite outside of just coaching, which is what the company was most known for to date. By including more products, Metafy now offers an extensive range of possibilities for creators under a single subscription, making it an alternative to other offerings on the market.
Josh Fabian, CEO of Metafy, commented on the announcement: “Think about how monetisation happens today. If you’re a gamer making real money, you’re probably using Linktree for your bio, Fiverr for coaching, Udemy for courses, and Patreon for your community. That’s four different platforms, four different logins, four different fee structures. This is what we’re solving.”
In addition to the new Groups feature, Metafy will soon roll out two new products. The first one, called Guides, will offer creators the ability to sell one-off courses, comprehensive character or game breakdowns, articles or videos and more. Additionally, Metafy will roll out Classes on the platform which will allow for live event hosting and seminars. All of these segments will be a part of the Metafy Pro subscription.
Metafy has noted that early versions of these products are already being tested with creators, check out how they used an automation tool, Zapier, to make it happen for many creators including Pokemon competitive player Tord ‘TordTCG’ Reklev. Reklev has earned more than $20,000 (£15,600) through the Classes platform just from selling two separate two hour long classes, according to Metafy.
