For Steven Dickens, chief technology advisor at The Futurum Group, “The introduction of Gemini in BigQuery adds competitive pressure on rival data analytics platform providers as this is a dynamically competitive space where each provider continuously is seeking to outdo the other by offering advanced functionalities.”
Other alternatives from the likes of Oracle, MongoDB, Databricks, and Snowflake also offer similar solutions, Dickens added.
However, Wurm pointed out that since all major data analytics provider are focusing on the strategy of simplifying user experiences via generative AI, the competition is no longer about who offers generative AI, but rather, which vendor can provide a pricing model that will reduce friction to enterprise adoption and generate the greatest return on investment.