Esports company and tournament organiser ESL FACEIT Group has partnered with Level Infinite to launch a PUBG Mobile Esports card programme for payment systems and financial institutions.
According to a release, the new programme will allow companies, such as banks and telecoms, to offer PUBG MOBILE-themed cards to customers with extra reward incentives.
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The unique partnership aims to leverage the popularity of PUBG MOBILE to drive signups for cards and offer users interesting benefits for using them. The deal will include card issuers in retail banking, fintech and telecom operators in MENA and Europe, excluding India, South Korea and China, according to the two partners.
This means that card issuers will have the opportunity to create PUBG MOBILE cards that provide a range of benefits focused on gaming and esports. ESL FACEIT Group noted that partners will have the option to secure naming rights for the PUBG MOBILE Club Open event and organise bootcamps for talented young players. The cards will also provide unique in-game items based on the spending habits of owners and operators will also have the opportunity to collaborate with PUBG MOBILE creators for activations and content.
ESL FACEIT Group noted that it will act as the programme manager and will host esports events, manage creator engagements, provide Level Infinite rights and offer an API for automated UC (Unknown Cash, PUBG MOBILE’s in-game currency). This allows card companies a one-stop solution.
Eugene Zelenyi, Senior Director, Global Brand Partnerships at ESL FACEIT Group, commented: “This programme in partnership with PUBG MOBILE Level Infinite Group offers financial institutions a unique avenue to capture and engage a major share of Gen Z audience and seamlessly integrates the excitement of esports and gaming into everyday financial products.
“The partners of this groundbreaking initiative do not have to choose between awareness and performance: with a product offering that combines card product acquisition, usage, and audience awareness at scale, all-in-one.”
