Esports data and analytics platform Shikenso Analytics has announced a partnership with global sports and entertainment marketing company Bonham/Wills & Associates.
The partnership will see Shikenso integrate its AI technology and solutions to bolster Bonham/Wills & Associates’ marketing strategies across traditional sports and sponsorship industries. This includes providing real-time tracking of branded media values and audience engagement across various platforms.
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Shikenso has been an active player in the gaming and esports industry, having formed strong strategic partnerships with leading esports teams such as G2 and GIANTX, Team Vitality, tournament organisers such as PGL and esports talent agencies like Surge, among others. This deal, however, sees Shikenso embark further into the traditional sports industry.
Led by Arwin Fallah Shirazi, Shikenso has been increasing its solutions throughout the years, introducing the ‘Esports Radar‘, a media value and audience report tool aimed at all major stakeholders in the esports industry. The tool offers sponsorship data and global insights for esports events, teams and tournaments.
Based in Vancouver, Canada, Bonham/Wills & Associates is a creative agency that provides market research, media planning, branding and strategic consulting services with over 30 years of combined experience. It previously worked on gauging the effectiveness of JP Morgan Chase’s sponsorship agreement with the US Open.
Tom Wills, CEO of Bonham Wills & Associates, commented on the deal: “Our partner, Shikenso Analytics, aligns perfectly with our mission to deliver data-driven results that enhance the commercial success of our clients.
“We are excited to bring Shikenso to the North American market and integrate Shikenso’s AI capabilities to offer more targeted and effective sponsorship strategies and bring measurable value to our clients and their sponsorship assets.”
