North American esports and gaming holding company GameSquare has announced a partnership with sports and entertainment conference SEICon (Sports Entertainment Innovation Conference) in Las Vegas for its inaugural edition in July.
GameSquare will be appointed as a programming partner for the conference’s esports stage, and will host activations, panels and presentations during the event at the GameSquare Gamer Zone.
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SEICon 24 is a sports and entertainment industry conference set to take place from July 15th-17th in Las Vegas, United States. The conference is hosted by the Syracuse University’s Falk College of Sport and Human Dynamics, together with Circle and UNLV Sports Innovation Institute.
The inaugural edition of the conference will see representatives from the likes of Nike, UFC, the Las Vegas GP, Reebok and a wide range of other notable entertainment and sports companies.
GameSquare is a holding company that recently acquired FaZe Clan and owns other notable esports and gaming properties such as Code Red Esports, Stream Hatchet and Fourth Frame Studios.
The deal will see GameSquare host the GameSquare Gamer Zone, a space within the conference venue dedicated to gaming and esports.
In the Gamer Zone, GameSquare will host brand activations, panels, presentations and collegiate esports competitions, as well as several gaming stations for attendees to try out and compete against each other. The zone will also feature a lounge area, aimed to be a meeting place for participants to network and discuss esports, and an area with arcade games.
Justin Kenna, CEO of GameSquare, commented: “We are excited to partner with SEICon to program the GameSquare Gamer Zone to showcase top industry leaders and engage with brands looking to enter the esports and gaming market. We are thrilled to help promote our industry within the greater sports, entertainment, and innovation ecosystem.”
