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Microsoft and Sega announce “strategic alliance” centred around Azure cloud platform

Byadmin

Nov 1, 2021



Sega and Microsoft have “agreed in principle” to a “strategic alliance” that will see the Japanese game developer and publisher exploring ways to develop next-generation games using Microsoft’s Azure cloud platform. In a press release, Sega says the alliance would form a key part of the company’s mid to long-term strategy and allow it to move forward with something it’s calling “Super Game,” which is a “new initiative for developing new and innovative titles where the key focuses are ‘Global,’ ‘Online,’ ‘Community,’ and ‘IP utilization’.”Sega says the proposed alliance “represents Sega looking ahead, and by working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimise development processes and continue to bring high-quality experiences to players using Azure cloud technologies.”Microsoft and Sega have agreed on this alliance “through mutual cooperation,” Sega says, and the two companies “will look to build further technological evolutions with areas such as the network infrastructure and communication tools required for global online services being a key priority.”Microsoft CVP Sarah Bond commented on the partnership, saying, “We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and Sega alike.”Sega and Microsoft didn’t give any other information regarding what sort of titles Sega’s “Super Game” initiative will produce. What do you make of Sega and Microsoft’s partnership? Give us your thoughts on the “strategic alliance” in the comments below.



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