Google is doing a gradual rollout of its continuous scroll feature for most English searches on mobile in the U.S. The feature allows users to view up to four pages of results in Google Search before they reach a “See more” button. The new addition is coming to both the Android and iOS Google Search apps.
Beginning today, continuous scrolling is starting to roll out to Google Search for most English searches on mobile devices in the US. Learn more: https://t.co/ulPL0EaKV0 pic.twitter.com/W0iwL3fdy6— Google SearchLiaison (@searchliaison) October 14, 2021
Users will still get a “See more” button once they scroll past the four pages of content mark. According to Google, the new continuous scrow feature allows users to get more ideas and inspiration for tasks like cooking. In addition, the new feature allows Google to place more ads that will be seen by its users.
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