The Football Association (FA) announced that a new global partnership with Xbox will see the brand become the official gaming partner of the England national teams — which encompasses the Three Lions, Lionesses, eLions, and Wembly Stadium connected by EE and St George’s Park.The Xbox Wire announcement says that this multi-year partnership is to celebrate both Xbox and the FA’s commitment to inclusivity, which is shared in the partnership’s message: When Everybody Plays, We All Win. The team at Xbox is no stranger to advocating for inclusivity in all of their communications with players, and the FA is echoing the same continued commitment of ensuring accessible, safe, and inclusive gaming regardless of ability, age, ethnicity, faith, gender, and sexuality. The news was announced ahead of the England Men’s squad’s first training session at St George’s Park since the Euro 2020 tournament. The partnership will see Xbox running a campaign that will focus on “bringing exciting experiences for football and gaming fans across the UK.” “At Xbox, we strive to remove barriers and to empower people to experience the joy of play,” says director of global Xbox partnerships, Marcos Waltenberg. “Millions of people around the world find common ground and connect through playing games, as they do with football.”Future activities and details regarding the partnership will be announced on the Microsoft UK News Centre.
Source link
