The ability to shoot good-looking photos and top-quality video are essential for anybody looking to create content for social media, and camera makers understandably feel they have something to offer.
Nikon’s new Z30 is the latest model to be explicitly created for creators, and it hits a lot of the same notes as Sony’s existing ZV-E10. Both are compact, relatively affordable interchangeable lens cameras designed to be valuable tools whichever side of the lens you work from.
There are a lot of similarities between the two models, but also some important differences: we break down their strengths and weaknesses, so you can decide which would work for you.