Online eyewear retailer Zenni has announced New York Subliners Call of Duty player James ‘Clayster’ Eubanks as its latest brand ambassador.
As a part of his role, Eubanks will be featured across the brand’s marketing campaigns and digital content, along with promoting Zenni’s Blokz blue-blocker lenses.
As a part of the collaboration, Eubanks helped to curate a collection of eight casual to competitive frames for the brand’s gaming eyewear range.
Eubanks commented: “I have worn glasses most of my life, so when Zenni approached me to join forces, it was a no-brainer.
“I am really proud to partner with them to actually curate a collection of eyewear that I want to wear and protect my eyes at the same time. I feel confident I can be focused on my game with Zenni with an eye on winning a fourth championship with my teammates.”
The collection is available at Zenni’s online store and retails from $29.95 (~£21.91) to $49.95 (~£36.55).
Additionally, the eyewear brand also unveiled its Call of Duty League signature eyewear collection which features 36 team styles representing the 12 Call of Duty League teams.
Sean Pate, Zenni’s Brand Marketing and Communications Officer, stated: “It’s a thrill to welcome Clayster who joins gaming enthusiasts like San Francisco 49er George Kittle, who owns his own custom Zenni collection to support stylish eye health.
“We’ve worked hard with Clayster and the Call of Duty League to bring this entire collection of eyewear to the fans globally and look forward to their feedback to deliver that eyewear for everyone.”
Each frame in the collection is bundled with a Call of Duty League or team branded protective case and cloth and retails at $33.95 (~£24.84).
Zenni and the Call of Duty League also launched an Instagram filter ‘@CODLeague’ for fans to try on the branded pairs virtually.
Fans who follow Zenni on Twitter or Instagram through the Call of Duty League Stage V Major on August 1st will also have a chance to win $100 (~£73.18) Zenni gift cards.
Esports Insider says: Partnering with the Call of Duty League was an excellent choice by Zenni to begin with, and a follow-up CDL-themed eyewear collaboration with one of the league’s players shows the brand’s knowledge of the market. Given that Call of Duty is known for the loyalty of its communities, this thoroughly-picked collaboration is likely to have fruitful results.